In December Adidas released its Into The Metaverse collection of 30,000 NFTs, partnering with the Bored Ape Yacht Club to do so. Ownership of the NFT promises drops of both virtual and real-life clothing, a tactic also taken by Dolce & Gabbana. Gucci went a different route, teaming with to put Gucci clothing on Pudgy Penguins, World of Women and Bored Ape Yacht Club avatars.
Nike and Adidas are increasingly taking their rivalry into the metaverse: Adidas has bought land in Sandbox, , while Nike has , a digital world especially popular among kids.
Thus far just over a third of Clone X owners have opened their mystery box, meaning two thirds of the Cryptokicks have yet to even enter circulation.
Over the weekend RTFKT and Nike dropped the Nike Dunk Genesis Cryptokicks, a collection of 20,000 NFT sneakers. Since the virtual sneakers launched, crypto punters have been buying them for between ,500 and ,000 (2.5 to 3 ether). Their appearance can be changed with digital vials, which are themselves going for a minimum of ,500 (0.8 ether).
Welcome to 2052 : 🌐👟🧪 pic.twitter.com/7449L79Bf4
Whether you believe in the metaverse or not, a few companies are betting it’s the future. Nike is one of them. Last December the athletic wear company bought RTFKT (“artifact”), a virtual sneaker designer, in the hopes of planting its foot squarely in the metaverse. That purchase is now paying dividends.
RTFKT, together with Nike CryptoKicks, introduce the future of Sneakers, powered by Skin Vial tech