Electronic Arts makes ‘ping system,’ other accessibility-focused patents free to use – CNET

EA Play gaming at E3 2019
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This story is part of Tech for a Better World, stories about the diverse teams creating products, apps and services to improve our lives and society. The game developer’s been awarded patents for easy communication, among other things.
In EA’s case, it’s allowing free use of its accessibility-related patents and hoping to encourage similar cooperation across the tech industry. “When you patent a technology or idea, you publish technical information that would otherwise have never been accessible to the public,” Bruzzo added. “This equips developers with the know-how to advance the state of the art in game development.”

“We’ve chosen to patent these ideas because they can make a real difference to improving the accessibility of video games – whether ours or others,” Chris Bruzzo, an EA executive vice president who oversees commercial efforts, marketing and “positive play,” said in an email. “By sharing these accessibility patents, we hope to encourage and support other developers to do the same.”

Aside from its ping-patent, EA said it’s also making available patents that help with color vision issues and contrast ratio and hearing issues.
Electronic Arts is offering free use of five patents it’s been awarded for technology to help people with visual, hearing and other disabilities play video games. It’ll also freely offer code it’s created that helps adjust games for color blindness, brightness and contrast issues. The initiative marks the first time the game maker has offered its accessibility technology free to anyone who’d want to use them.
EA’s move is the latest way tech and gaming companies are increasingly trying to make their products easier to use by wider groups of people. Over the past few years, companies ranging from Apple to Microsoft, AT&T and even Starbucks have created new features and products to help people with a variety of needs.
The company’s announcement Tuesday coincides with its being awarded a patent for the “ping” communications system it built for its 2018 competitive online shooting game Apex Legends. In the game, players alert one another to important information by aiming their character’s gun at it and then hitting a special button. If they’re pointing at a piece of land, they alert teammates to a certain location. If they’re pointed at an enemy when hitting the button, then the team is alerted about an enemy’s position. And it’s all done without needing to chat with voice and through microphones.
Above, a default game screen from EA’s Madden NFL game. Below, with colors adjusted for deuteranopia, known as red-green color blindness.