“The technological difference that really enabled me to work on this movie so effectively was Zoom,” Raimi said, referring to the videoconferencing app that saw a surge in use during the pandemic. “I could speak to tens of crew members at once. We could show a storyboard from an artist, the editor could bring up a piece of the cut.”
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“It’s basically a mirror and they meet altered versions of themselves,” the director said. “These actors are so good they know they just have to change the slightest aspect of their character’s personality to make an interesting conflict with their altered selves. They know their characters better than anybody.”
“It’s surreal. I was a young producer who just felt lucky to be in the same room with him,” Feige said in an online press conference Sunday. “And I’m now an old producer that just feels lucky to be in the same room with him.”
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“When Kevin announced that this movie would be… Marvel putting their toe into the world of horror, I was thrilled that he called me to come in,” he said. “I was able to take those horror films that I made in my youth and what I had learned from them: building suspense sequences, titillating the audience — ‘Gonna give them the scare now… no. NOW gonna give it to them’ — I was able to apply [that stuff] in the spooky sequences in this film.”
Multiverse of Madness also let Raimi use some of the filmmaking techniques he developed while working on movies like 1981’s The Evil Dead, which kick-started his career.
Raimi got to lean on some of his old horror movie tricks while making Multiverse of Madness.
